Gaming Corps Enters the U.S. iLottery Market: A New Chapter for Online Lottery in America

The U.S. iLottery market is gaining momentum as Swedish game studio Gaming Corps marks its entry through a strategic partnership with EQL Games. This collaboration grants Gaming Corps access to a network of U.S. iLottery operators via EQL Games’ iLottery Aggregation platform, a seamless integration tool for gaming providers. This partnership represents a significant milestone in Gaming Corps’ expansion and opens new opportunities in an American market where online gaming has only recently gained legal and technological footing.

Details of the Partnership

EQL Games, based in Kentucky, has established itself as a leader in iLottery distribution with its robust Aggregation platform. By teaming up with EQL Games, Gaming Corps will deliver an array of gaming content that includes slots, table games, multipliers, and its well-known Smash4Cash series. This integration is set to enhance the portfolios of U.S. iLottery providers, broadening their gaming offerings and appealing to a more diverse range of players.

Juha Kauppinen, CEO of Gaming Corps, underscored the strategic significance of this move: “The U.S. has always been somewhat of the holy grail for game developers like us, which has been further emphasized as markets in several states have become regulated. The potential in the American market is enormous, and the impact for us is a bit difficult to assess, but we have great hopes for the collaboration with EQL Games, which has an impressive platform towards U.S. lotteries.”

Expansion into the U.S. Market

For international game developers, the U.S. represents a unique landscape filled with opportunities and regulatory challenges. Gaming Corps’ entry through EQL Games symbolizes a shift in the iLottery sector, where innovative and diversified content is essential for growth. As more states open up to online gambling, companies that can swiftly integrate with local regulations and technology will find themselves at an advantage.

Exclusive Content and Themed Games

This partnership isn’t limited to expanding current offerings; Gaming Corps and EQL Games are poised to introduce exclusive Team USA-themed titles tied to significant global events, such as the upcoming 2024 Summer Olympics in Paris. Plans are also in place for future games, including the 2026 Winter Olympics in Milan and the 2028 Summer Olympics in Los Angeles. These themed releases are expected to attract players who are not only gaming enthusiasts but also fans of major international sporting events.

EQL Games’ Role and Recent Partnerships

EQL Games continues to strengthen its network of partners, solidifying its position as a pivotal player in the iLottery market. In September 2024, EQL Games partnered with Evoplay, an iGaming development studio renowned for its use of 3D and VR technology in slot games. This deal added over 250 games to the EQL iLottery Aggregator, emphasizing EQL’s commitment to diversifying gaming options for operators. The company has also secured partnerships with industry leaders such as Scientific Games and Pariplay, further reinforcing its reach and influence in the online lottery space.

The Current State of Online Lottery Play in the U.S.

The landscape of online lottery play in the U.S. has evolved over the past decade, transitioning from traditional ticket purchases to digital platforms. While the concept of lotteries is deeply ingrained in American culture, the shift to online lottery purchases is relatively recent. This change has been driven by advancements in technology and a growing acceptance of regulated online gambling.

States like Michigan, Pennsylvania, and Georgia have pioneered this movement, offering residents the option to buy lottery tickets and play instant-win games online. These platforms often include features that engage players beyond simple ticket purchases, such as interactive games and access to national draws like Powerball and Mega Millions.

Legality and Regulation of Online Lottery Play

The legality of online lottery play in the U.S. varies by state, with each state determining its own rules under the broader umbrella of federal law. The 2011 reinterpretation of the Federal Wire Act allowed states to create regulations for online lottery and gaming, paving the way for current digital offerings. However, the rollout has been uneven, with some states fully embracing online platforms while others remain cautious, balancing the benefits of modernization against regulatory and consumer protection concerns.

Technology and Integration Advancements

Technological advancements have been crucial to the growth of the iLottery market. Platforms like EQL Games’ Aggregator provide seamless integration for game developers, enabling operators to offer a wide range of games efficiently. Such technology partnerships are vital for streamlining the addition of new content, ensuring a smoother experience for both operators and players.

Future Prospects for the U.S. iLottery Market

The entry of Gaming Corps into the U.S. market, facilitated by EQL Games, signals a bright future for online lottery play. With the potential for innovative, exclusive content, partnerships like this one encourage other developers to explore similar opportunities. The upcoming 2026 and 2028 Olympic Games provide a perfect backdrop for Gaming Corps’ themed offerings, which could set a trend for event-linked gaming content.

For players, this means more choices, enhanced convenience, and a modern, engaging approach to lottery play. For states, the introduction of new technologies and content partnerships promises increased revenue and a more vibrant lottery market, marking a significant step in the ongoing digital evolution of iLottery gaming in the U.S.

Conclusion The collaboration between Gaming Corps and EQL Games is set to reshape the U.S. iLottery landscape, bringing fresh, diverse gaming experiences to players and new growth opportunities for state lottery systems. As the market continues to expand and adapt to technological and regulatory changes, partnerships like these will be crucial in defining the future of online lottery play in America.